Whenever you use our online services or apps, we use cookies and other online tracking technologies (which we’ll also refer to as “cookies” for this Cookie Statement).
Cookies can be used in various ways, including making the Kstay.co.uk website work, analysing traffic, or advertising.
Read below to learn more about what a “cookie” is, how they’re used, and your choices.
What are cookies and other online tracking technologies?
How are cookies used?
What are your choices?
What are cookies and online tracking technologies?
A web browser cookie is a small text file that websites place on your computer’s or mobile device’s web browser.
These cookies store info about the content you view and interact with to remember your preferences and settings or analyse how you use online services.
Cookies are divided into “first party” and “third party”:
And they can be either “session cookies” or “permanent cookies”:
Web browser cookies may store info such as your IP address or other identifiers, your browser type, and information about the content you view and interact with on digital services. By storing this info, web browser cookies can remember your preferences and settings for online services and analyse how you use them.
Along with cookies, we also use very similar tracking technologies. Our website, emails, and mobile apps may contain small transparent image files or lines of code that record how you interact with them. These include “web beacons,” “scripts,” “tracking URLs,” or “software development kits” (known as SDKs):
In short, these beacons are tiny graphic images of just one pixel that can be delivered to your device as part of a web page request, in an app, an advertisement, or an HTML email message.
They can be used to retrieve info from your devices, such as your device type, operating system, IP address, and the time of your visit. They are also used to serve and read cookies in your browser or to trigger the placement of a cookie.
Scripts can also be used for analytical or advertising purposes. For example, a script can collect info about how you use our website, such as which pages you visit or what you search for.
They’re used to analyse how the apps are being used or to send personalised push notifications. To do this, they record unique identifiers associated with your device, like your device ID, IP address, in-app activity, and network location.
All these tracking technologies are referred to as “cookies” here in this Cookie Statement.
How are cookies used?
Cookies are used to collect info, including:
They allow you to be recognised as the same user across the pages of a website, devices, between websites, or when you use our apps. When it comes to purpose, they’re divided into three categories: Functional cookies, analytical cookies, and marketing cookies.
Functional cookies
These are cookies required for our websites and apps to function and must be enabled for you to use our services.
Functional cookies are used to create technologically advanced, user-friendly websites and apps that adapt automatically to your needs and preferences, so you can browse and book easily. This also includes enabling essential security and accessibility features.
More specifically, these cookies:
Analytical cookies
These cookies measure and track how our website and apps are used. We use this info to improve our website, apps, and services.
More specifically, these cookies:
The data we gather through these cookies can include which web pages you’ve viewed, which referral/exit pages you’ve entered and left from, which platform type you’ve used, which emails you’ve opened and acted upon, and date and timestamp info. It also means we can use details about how you’ve interacted with the site or app, such as the number of clicks you make on a given screen, your mouse and scrolling activity, the search words you use, and the text you enter into various fields.
Marketing cookies
These cookies are used by Kstay.co.uk and our trusted partners to gather info about you over time, across multiple websites, applications, or other platforms.
Marketing cookies help us to decide which products, services, and interest-based ads to show you, both on and off our website and apps.
More specifically, these cookies:
Retargeting ads can be shown to you both before and after you leave Kstay.co.uk since their aim is to encourage you to browse or return to our website. You might see these ads on websites, apps, or in emails.
These “like” and “share” buttons work using pieces of code from the individual social media providers, allowing third-party cookies to be placed on your device.
These cookies can be purely functional, but can also be used to keep track of which websites you visit from their network, to build a profile of your online browsing behavior, and to show you personalised ads. This profile will be partly built using comparable info the providers receive from your visits to other websites in their network.
To read more about what social media providers do with your personal data, take a look at their cookie and/or privacy statements:
 (Includes Instagram, Messenger, and Audience Network),
, and
. Be aware that these statements may be updated from time to time.
We work with trusted third parties to collect data. We may occasionally share info with these third parties, such as your email address or phone number. These third parties might link your data to other info they collect to create custom audiences or deliver targeted ads. For info about how these third parties process your data, take a look at the following links:
How Google uses information, Facebook’s data policy.
Non-cookie techniques email pixels
We may also use techniques like pixels, which we don’t mark as cookies because they don’t store any info on your device.
We sometimes place pixels in emails like newsletters. A “pixel” is an electronic file the size of a single pixel that’s placed in the email and loaded when you open it. By using email pixels, we can see if the message was delivered, if and when you read it, and what you click.
We also receive this info about the push notifications we send you. These statistics provide us with feedback about your reading behavior, which we use to optimise our messages, and make our communications more relevant to you.
What are your choices?
To learn more about cookies and how to manage or delete them, visit
 or the help section of your browser.
Under the settings for browsers like Internet Explorer, Safari, Firefox, or Chrome, you can choose which cookies to accept and reject. Where you find these settings depends on the browser you use:
If you choose to block certain functional cookies, you may not be able to use some features of our services.
In addition to specific settings that we may offer on the Kstay.co.uk and apps, you can also opt out of certain cookies:
To prevent Google Analytics from collecting analytical data on certain browser types visit the following link:
Google Analytics Opt-out Browser Add-on
 (Only available on desktop).
Visit
 to identify NAI members that may have placed advertising cookies on your computer. To opt out of any NAI member’s behavioral advertising program, just check the box that corresponds to that company.
You may also want to visit
 or
 to learn how to opt out of customised ads.
Your mobile device may allow you to limit the sharing of info for retargeting purposes through its settings. If you choose to do so, remember that opting out of an online advertising network doesn’t mean you’ll no longer see or be subject to online advertising or marketing analysis. It just means the network you opted out of won’t deliver ads customised to your web preferences and browsing patterns anymore.
Some websites have “Do Not Track” features that allow you to tell a website not to track you. We’re currently unable to support “Do Not Track” browser settings.
How to contact us
If you have any questions about this cookie statement, write us at
support@Kstay.co.uk
Our cookie statement may also be updated from time to time. If these updates are substantial, particularly relevant to you, or impact your data protection rights, we’ll get in touch with you about them. However, we recommend visiting this page regularly to stay up to date with any other (less substantial or relevant) updates.
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